8.
Marketing Management
January-2004 [20]
1. Give
brief (one or two sentence) answers to the following questions:
f) What are different 'P's
of marketing? [2]
5.
a) Explain the term
marketing. Also distinguish between marketing and selling. [5]
b) 'Marketing research is
the milestone of marketing strategy.' Discuss. [6]
c) Distinguish between advertising and
sales promotion. On what basis you suggest the build up of advertising budget. [7]
July-2004 [20]
1. Give very brief (2-3 lines) answers to
the following questions:
h) Explain "Ps" of Marketing. [2]
2.
a) Define marketing and differentiate it
from selling. [4]
b) What is marketing mix? [4]
c) Define the term price. Explain various
methods of pricing. [10]
January-2005 [0]
July-2005 [6]
4.
b) What are the pricing strategies a firm
can adopt to respond to a price cut initiated by a competitor? [6]
January-2006 [16]
2.
a) What is meaning and scope of marketing research? What are
the main steps involved in marketing research? Discuss. [9]
4.
a) What are the functions performed by distribution channels. [7]
July-2006[4]
2.
c) What are the benefits and limitations of
interactive marketing for a business? [4]
January-2007 [4]
1.
f) What are the applications of Marketing
Management? [4]
July-2007 [6]
2.
c) What is Marketing Management? List the
main tasks of marketing management in 21st Century. [6]
January-2008
[0]
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